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Provexis winner criticises EU health claims enforcement

Provexis winner: EU health claims enforcement may dish rotten tomatoes

By Steve Morrison

Steve Morrision was the COO at Provexis when the UK start-up won the EU‘s first ever article 13.5 health claim for its blood circulation-boosting tomato extract called Fruitflow in 2009. The now-consultant has serious qualms about how the EU’s health...

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