Brand Management

With Nestlé under the Ferrara umbrella, product collaborations like this one with Brach's candy canes are now possible. Pic: Ferrara Candy Company

Sweets&Snacks Expo 2019

As Kellogg-Keebler deal closes, Ferrara poised to reach $3bn in sales

By Kristine Sherred

ConfectioneryNews talked with the Ferrara team at the National Confectioners Association’s annual Sweets & Snacks Expo in Chicago about this growth – and what the future holds for established brands like Butterfinger and Crunch, as well as its powerful...

Companies will gain nothing from copying Cadbury's purple hue and must develop their own heritage, says Anthem

Standing out in the confectionery ‘purple’ patch

By Mark Ringer, executive creative director at brand agency Anthem

Chocolate brands will gain no ground by mimicking the color of heritage brands such as Cadbury and must forge their own identities, writes Mark Ringer, executive creative director UK & Europe at Anthem.