A British business advisory lawyer says Mondelēz could take action against Poundland for launching Twin Peaks chocolate that looks like its Toblerone brand because of its “unique and distinctive” shape.
Mondelēz-owned Chips Ahoy has launched two varieties to its Thins product portfolio, including oatmeal and double chocolate, to continue tapping the portion control trend in the confectionery and snack industry.
While the word ‘natural’ still appears on the label of 11% of new food and beverage introductions in the US according to Mintel data, brands that are part of the so-called natural foods industry need to embrace a new form of conscious capitalism if they...
By Mark Ringer, executive creative director at brand agency Anthem
Chocolate brands will gain no ground by mimicking the color of heritage brands such as Cadbury and must forge their own identities, writes Mark Ringer, executive creative director UK & Europe at Anthem.