Consumers are increasingly engaged in online conversations about food and beverage products, and there could be enormous benefits for manufacturers that get involved, according to a social media expert from The Nielsen Company.
Consumer demand - the holy grail of any industry - is a fragile and
easily manipulated treasure. But influencing consumers for
anything other than their own benefit will, more often than not,
carry unintended consequences.
Consumers are bombarded with an overload of nutritional advice and
product marketing - be it from magazines, television shows, and
product advertising - and without a degree in nutritional science,
it's a wonder they can make...
The majority of European consumers appreciate the benefits of
eating healthily but remain confused over the terminology used in
nutritional labelling, according to a recent report by the European
Food Information Council (EUFIC),...
In the thriving world of snacks the key to success for food
developers will be in designing time-positioned, healthy and guilt
free indulgences as the consumer becomes more fussy, says a new
report from Datamonitor that shows UK snackaholics,...