Online impulse purchasing is about knowing your shoppers and making an offer that “would speak to them at exactly the moment that they’re on that webpage," says Mondelēz’s global e-commerce director, Neil Ackerman.
Kraft Foods has confirmed that it is increasing prices of many of
its products in the United States by an average of 3.9 per cent
because of rising energy and packaging costs caused by higher
global oil prices.
A new machine designed to decorate bakery and confectionery
products with up to 150 different items has been launched by
Russia's Ekma-Konfi engineering group. The versatility, reliability
and cost effectiveness of the technology...