‘Every year at the end of August, a murmur goes through the land, because that’s when they are back on the shelves of German supermarkets: gingerbread, gingerbread biscuits, spiced biscuits, and the rest. And again, consumers are surprised that food retailers...
United Biscuits owner pladis has reported a sales boost from a field sales and merchandizing fixture initiative for its McVitie’s biscuits brand in UK convenience stores.
Despite an increasingly competitive environment and the impact of a
global economic downturn the biscuits market in Europe is alive and
well, according to a news report from Esmerk.
