A new report by EIT Food – one of eight communities to boost innovation and entrepreneurship across Europe – reveals only 47% of Europeans trust the food sector. French consumers lead the pack in scepticism.
Researchers are studying how multinational producers can overcome the challenges in communicating health claims to European consumers from differing societies and cultures.
‘A closer look at refrigerated shelves or confectionery departments of supermarkets shows paper-based packaging has the potential to stand out from competing products,’ according to Bosch.
