Kellogg has secured a gateway to introduce its own brands in the promising MEA region by acquiring a controlling stake in Egyptian biscuit maker BiscoMisr, says an analyst.
Currently the Middle East represents just over 3% of Brazilian confectionery exports, but potential far exceeds that, according to Brazil's industry trade association.
Egypt’s confectionery market will slump over the next two years spurred by political and economic unrest, but manufacturers can create appeal with NPD of low-cost, healthier products, according to an industry expert.