Social media is risky business, according to recent research. Photo Credit:Flickr-  birgerking

Chocolate brands winning on social media...but does it matter?

By Oliver Nieburg

Chocolate brands have more social media likes than most other industries, but research suggests consumers will most likely never visit fan pages after liking and those that do will react angrily to attempts to influence them.

Wrigley's Skittles rules the roost on Facebook

Top 20 candy brands on Facebook

By Oliver Nieburg

Which confectionery brands rank highest on Facebook? Data from SocialBakers.com breaks down the countries where fans are based, giving candy makers valuable insights into product popularity in global markets and a point of comparison to rival products.