Givaudan has developed a ‘radical approach’ that it says can assist efforts to reduce the amount of sugar in products: ‘holistic profiling’. FoodNavigator hears more about how this new technique represents a departure from conventional approaches to cutting...
At a recent meeting of European ‘Flavour Ambassadors’, a passionate group of flavour professionals who serve as spokespersons of the industry, four new sugar-reduced candies were launched using typical ingredients available on the continent.
Caramel hits the sweet spot in the flavour stakes for a number of reasons, primarily because it is loved across consumer generations, with a number of NPDs using it to bring a premium feel while bringing comfort through nostalgia.
Madrid-based Pharmactive Biotech Products has moved into the gummies flavour space with the introduction of Aged Black Garlic+ (ABG+), which they described as a sweet, ‘social’ flavour that is odour-free and thus suitable for functional gummies.
‘To stand out from the crowd in the functional confectionery category, it’s all about creating exciting products that are healthy, nutritious, delicious and natural’, says Madeline Bills, Cocoa Ingredient Development & Innovation Manager, ofi.
Can onion really make soda taste sweeter? By identifying the molecules responsible for complex, full-bodied flavour notes, Givaudan uses “counter-intuitive” ingredients, such as onion or celeriac, to reduce sugar by up to 50% without losing flavour.