Katjes USA is launching ‘Sheroes’ a new plant-based gummy candy at Expo West this week, which will also honour women across the country who ‘are heroes in their own right’.
The brand celebrated its entry into the US market with a successful showing at the Sweets & Snacks Expo 2022 in Chicago. We talk to Eliza G Jahn, Head of Marketing at Katjes USA, to pick over some of the highlights of the event.
The German confectioner increases its investment in Candy Kittens, a UK-based vegan confectionery manufacturer, to 50% of its share capital, representing a majority stake in the busines as part of a multi-million-pound deal.
A subsidiary of Katjes International has taken over the remaining shares in Harlekijntjes brand licorice maker Festivaldi as it looks to grow the brand’s presence in fruit gums.
Katjes International has issued a public offering and private placement to raise up to €60m ($67m) to pay off a previous bond and to bankroll acquisitions in Italy and Spain.
