Ferrero has edged out Hostess to capture the cereal giant’s cookie, fruit snacks and ice cream cone family of brands, including Famous Amos, Murray’s and the Girl Scouts of the USA brand Little Brownie Bakers, plus Stretch Island and Fruity Snacks.
The Kellogg Company today announced it will adopt nutrition
standards for the products it markets to children, pledging to
reformulate those products that fall short of the criteria, or to
cease marketing them altogether.
US cereals and snacks group Kellogg is to centralise its European
operations in a new office in Ireland, giving it a major presence
in the market with the world's highest per capita consumption of
ready-to-eat cereals, writes...