Mars Wrigley is attempting to move on from its volte-face on its M&M’s ‘spokescandies’ after attracting controversy and a media backlash in US over their rebranded appearance and replacing them with actress Maya Rudolph.
The confectioner (and now snacking player) upped its full-year outlook by a half percent, with gains from ONE Brands’ bars and a strong start to seasonal sales in the third quarter.
Aroma AB, a nearly 100-year-old company based in Stockholm, acquired Dals Konfektyr, which makes chocolate, toffees and jellies, for an undisclosed amount.
The joint venture, which will be renamed Alland & Sayaji, will aid access to a growing Indian economy and manufacturing sector, particularly in flavors, confectionery and beverages.
Ferrero has edged out Hostess to capture the cereal giant’s cookie, fruit snacks and ice cream cone family of brands, including Famous Amos, Murray’s and the Girl Scouts of the USA brand Little Brownie Bakers, plus Stretch Island and Fruity Snacks.
Joining forces will offer customers ‘increased intimacy’ and a faster path to market with advanced decoration technology and production capabilities, not to mention a wider portfolio of gourmet offerings, said Cargill in a release.
While Hershey’s remains committed to the ‘heart and soul’ of its business, the chocolate giant will focus meeting consumers where they are today in part by expanding its portfolio to satisfy other snacking occasions.
