FoodNavigator-USA visited HI-Chew's pop-up to speak with Teruhiro Kawabe, Chief Representative for the USA & President, CEO of Morinaga America Inc. and Joanne Hsu, senior brand marketing manager, to discuss the brand's HI-Chew bites launch.
Morinaga America, a subsidiary of the 120-year-old Japanese confectioner, has capitalized on real fruit flavors, lively branding, and America’s obsession with chewy candies after quietly launching Hi-Chew in the US in 2008.
