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Hershey brand PR manager: Snacks growth will be through iconic brand leveraging but also M&A

Sweets & Snacks Expo 2015

Hershey to become ‘further engrained’ in snacks

By Kacey CULLINEY

The Hershey Company will not rule out additional M&A activity to strengthen traction in snacks and innovate beyond core confections, its brand head says.