1-800-FLOWERS.com, Inc. has invested in its digital shopping experience with the addition of subscription services, personalized gifts, mystery boxes and a ‘gift finder’ that tailors results based on answers to three quick questions.
The gifting retailer benefited from targeting younger consumers and everyday occasions, with its food and basket sector gaining 18% ($10.7m) in the first quarter of fiscal 2020.
Led by Harry & David’s 'Share More' digital campaign and a successful holiday season, revenue for 1-800-FLOWERS jumped 8.6% in the second fiscal quarter. The gifting company said it also gained nearly 12% more new customers.
Traditional brick-and-mortar stores still have an opportunity to compete with Amazon in an era when online shopping is becoming increasingly popular among consumers, according to e-commerce consultant Mark Walker.
The Hershey Lab has envisioned a “reinvented” shopping experience with a fictitious grocery chain, called Medley, as the line between digital and physical shopping is blurring.
Perfetti Van Melle USA’s Airheads brand is the latest confectionery product to join Amazon’s Dash Button program, which allows consumers to reorder a product through the e-commerce giant by clicking a small Airheads-branded device.
Online impulse purchasing is about knowing your shoppers and making an offer that “would speak to them at exactly the moment that they’re on that webpage," says Mondelēz’s global e-commerce director, Neil Ackerman.
Chinese consumers are now able to purchase Nestlé brands from overseas online for the first time, including Damak chocolate from Turkey, and Baci chocolate from Italy, thanks to Nestle’s new partnership with Alibaba.
E-commerce startup Chocozonia has upped its distribution to include Cadbury, Nestlé and Mars products as well as homemade Indian chocolates after spotting an unmet need for an online confectionery channel in India.
A study by Clavis Insight suggests major retailers in the US and UK are missing on an important sales opportunity to drive Valentine’s chocolate purchases online.
Detailed nutritional information, standout product photos and an imaginative story are crucial to driving online confectionery sales, writes e-commerce specialist Syndy.
Online grocery shopping is expanding at a strong pace in the US and the UK, offering a great platform for sales for confectionery makers, according to Clavis Insight.
