Organic Certification

Organic hard candy set to bloom, says Torie & Howard co-founder

Personality of the Year runner-up

‘Hard candy superfreak’ eyes organic growth for Torie & Howard

By Oliver Nieburg

Torie & Howard CEO Torie Burke, a self-confessed ‘hard candy superfreak’, is hoping to grow her company’s distribution across the US and Western Europe as one of the few organic hard candy brands on the market.

“Too many claims and the consumer is overwhelmed, but miss some out and you could be excluding a powerful motivator for purchase,” says Mintel analyst

Can too many simple ideas on pack get confusing?

By Annie Harrison-Dunn

Putting more than one ‘clean’ label on pack treads a fine line between informing and overwhelming consumers, one analyst warns as the Commission issues controversial advice on egg labelling.