Researchers explored how consumers judge chocolate without any packaging compared to six styles of wrappers – and the latter won by a hair, according to the study published in Heliyon.
People perceive foods that are hard to have fewer calories than soft equivalents, according to new research published in the Journal of Consumer Research.
Food formulators should not ignore interactions between food texture and structure with physical and sensory aspects for flavour perception, according to experts from NIZO Food Research.