Marketing M&Ms ‘spokescandies’ given new roles by Mars in change to Super Bowl LVII commercial 08-Feb-2023 By Anthony Myers Mars Wrigley is attempting to move on from its volte-face on its M&M’s ‘spokescandies’ after attracting controversy and a media backlash in US over their rebranded appearance and replacing them with actress Maya Rudolph.
Mars returns for Super Bowl LVII ad spot with M&M’S 05-Jan-2023 By Anthony Myers Mars has announced that the brand is kicking off 2023 with a return to the Super Bowl - and a specially commissioned ad for M&M'S.
