Nestlè UK and Taste Success, an industry-led campaign by the Food and Drink Federation (FDF) will host a live Twitter Q&A with engineering graduates from its apprenticeship scheme from midday-2pm tomorrow (Thursday, March 6).
Oreo maker Mondelez International will introduce video display units near checkouts that estimate a person’s age and gender to deliver targeted advertising.
Mondelez International hopes to strengthen its real-time engagement with consumers via its global partnership with Twitter, a move one marketing expert has dubbed 'clever' and 'innovative'.
Is your brand getting some decent bang for the bucks you spend on paid-for (‘promoted’) tweets? The answer, according to a new trial with 35 big names in consumer packaged goods (CPG) including Mondelez, is YES.
The Uk’s Advertsiting Standards Authority (ASA) said Mars did not breach marketing regulations in its Snickers twitter campaign featuring footballer Rio Ferdinand and glamour model Katie Price.
Mars has become the subject of an investigation by the UK’s Advertising Standards Authority following a campaign involving footballer Rio Ferdinand and model Katie Price to endorse its Snickers bar using social media site Twitter.
