United Biscuits (UB) boss Jeff van der Eems has stepped down from his role as ceo at the manufacturer of McVities, Jaffa Cake and Jacob’s, after less than a year.
A trade buyer looks set to acquire United Biscuits (UB) if a sale is decided upon, with Kellogg a strong contender among three core bidders, according to an industry expert.
Kellogg buying United Biscuits would make sense, according to an expert with prior senior history at UB, as media speculation over the possibility of such a deal intensified.
