Orkla Brands Russia has hit out at Russia’s leading player United Confectioners for keeping a monopoly on former Soviet brands, which were previously produced by every confectionery factory in the country.
Young people living in urban areas of Russia are driving domestic chocolate consumption and are increasingly opting for premium foreign brands over nostalgic ones from the Soviet-era, say market analysts Leatherhead Food Research.
Russia's United Confectioners, which has just won 20 awards for
quality production, has begun networking for a move into new
international markets as a complex standardisation programme across
its product range looks on course...
United Confectioners, Europe's biggest confectionery holding group
which unites Russia's 15 leading producers, saw its 2005 order book
swell after its recent participation in Berlin's Green Week
exhibition, with exports...
Russia's Voronej confectionery company has revamped both the
contents and the packaging of its product range in a bid to compete
more effectively with the growing number of foreign confectionery
brands, writes Angela Drujinina.