Stand-up packaging, consumer-driven innovation and loyalty data are upending the candy aisle and checkout area. We talked with two Hershey execs at the National Association of Convenience Stores (NACS) show to understand how one of the world’s most beloved...
Brands looking to capitalize on the ‘permissible indulgence’ trend have turned to the candy aisle for inspiration. Catch a glimpse of what we saw at the National Association of Convenience Stores (NACS) annual show in Atlanta, October 1-4.
Mars Wrigley surveyed more than 40k people in six regions around the world to determine best practice for getting candy into the hands of consumers. A focal point: candy is a treat, not a snack.
The latest product launch from legacy sports nutrition brand MusclePharm is called Protein Candies—little gems of protein-packed chocolate reminiscent of Mars’ M&Ms or Nestlé’s Smarties.
Colorado’s Explorado Market saw an opportunity to create a low-sugar, low-carb chocolate chip that consumers following a ketogenic diet could trust and use in multiple ways.
