Parle Products, manufacturer of biscuits and confectionery, has launched three TV ad campaigns to drive sales for its biscuit brand Milk Shakti, across India.
Cargill is aiming to advance the digital transparency and traceability capabilities in its major Asian supplier nation of Indonesia, in an effort to augment both financial and physical transparency in the region.
Hershey has recently released several key strategies it has been implementing to attract more online shoppers as it expects e-commerce penetration for US FMCG to reach mid-single digits in the next five years – more in line with Europe, which is currently...