These consumers still want to purchase indulgent pastries or breads out-of-home or on-the-go, but these days are placing more emphasis on treats that are guilt-free.
While snacking has long been associated with indulgence and fulfilling a guilty craving, a raft of new offers are popping up on the market that more closely align with consumers’ holistic wellness goals.
In a post-pandemic world, snacks are moving beyond their discretionary roles, according to consumer trend forecaster WGSN, to serve a ‘new purpose as functional sustenance’ throughout the day. How are brands innovating with health front-of-mind?
Industry leaders take to the podium to discuss the trend that impacts all areas when it comes to creating stand out snacks, from simpler labels, to trickier better-for-you formulations that do not compromise on indulgence, to being as good for the planet...
A new study gives insight into what an ideal snack looks like to people without being biased by the loaded associations that come with labelling food as ‘healthy’ or ‘unhealthy’.
The tennis star Maria Sharapova teased the lip-shaped gummies at Sweets and Snacks in May, but they officially hit shelves this autumn in stand-up pouches of tangy and sour flavors.
