Natural Claims

IFT Preview: Consumers will pay more for cleaner and natural ingredient labels

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Consumers will pay more for cleaner and natural ingredient labels

By Deniz Ataman

“Generally, consumers are not really interested in the science. Just looking at the ingredients label, a shorter ingredient label deck resonates very much with consumers, and they attach it to a healthier product,” Lauretta-Lyn Katsriku, global platform...

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