The eco-conscious chocolate brand gathered likeminded companies to form the Amazon Alliance, which strives to protect 4.5m trees – one for each product sold in September.
The October meeting in Berlin, Germany, will feature conversations focused on the importance of key partnerships, strong policy initiatives and joint investment in the future.
As one of 34 global companies in the coalition, the candy and pet food giant will advance its existing sustainability platform through a focus on healthy ecosystems and human rights.
Joined by the government of Cameroon, the chocolate supplier will assist sustainable cocoa farming and income diversification as laid out by the Inter-professional Council of Cocoa and Coffee’s (CICC) New Generation platform.
