Protein bars are central to the narrative of sports nutrition going mainstream, according to Nutrition Integrated founder, Nick Morgan, speaking at the launch of Arla Foods Ingredients new protein concept.
Built Brands is celebrating its second anniversary with a brand refresh and an acceleration of manufacturing capabilities to bring new offerings to market.
Joining forces with Hershey will help protein bar maker ONE Brands reach new audiences in club, foodservice and international markets; help support moves into new product categories; and crank up marketing; says ONE Brands president and CEO Peter Burns.
