As Easter approaches, consumer experts warn not to wait until the last minute to buy Easter eggs and other chocolate treats, as prices are likely to increase further.
Brands have been quietly shrinking the size of some products for a while but consumers are getting wise to this moneysaving trick and voting with their wallets.
Mars Incorporated, owners of the popular Galaxy bar in the UK, has admitted to reducing its size while raising the price of a bar - in another example of so called ‘shrinkflation’.
Cash strapped British consumers are switching away from products which have been downsized by manufacturers in favour of buying products in bulk which offer better value for money.
Raising prices while simultaneously shrinking products to offset higher inflation could cost brands more in the long term, suggests a new survey from YouGov that found consumers turned off by shrinkflation are turning to private label.
