Nearly nine out of 10 consumers snack daily to fuel their busy days, carve out a mindful moment of ‘me time,’ and connect with family and friends – but according to Mondelez International’s recently released 5th State of Snacking report, what they are...
Whether it’s a moment to indulge or be mindful, consumers are turning to the snacking category for a host of reasons, as shoppers continue to swap meals out for snacks, Mondelēz International shared in its fifth annual State of Snacking report.
Mondelez is seeing markedly diverse behaviours among consumers on tight budgets, and says it is weighing up more promotions on big packs and pushing low-unit price packs.
SnackFutures – the innovation and venture hub of the Oreo maker – has opened applications for CoLab 2023, a start-up engagement programme created to unearth trailblazers that are ‘pushing the boundaries of what’s possible in making a snack delicious’.
Cream teas, salty nibbles and sweet bakes have long borne the brunt of a bad rap, but with consumer focus on health more dominant than ever before, the sector is quickly reinventing itself to stay relevant.
In a post-pandemic world, snacks are moving beyond their discretionary roles, according to consumer trend forecaster WGSN, to serve a ‘new purpose as functional sustenance’ throughout the day. How are brands innovating with health front-of-mind?
Nestlé has entered the refrigerated snacking set with its line of permissably indulgent Rallies, a three-bite snack of chocolate enrobed nut butters, which is targeting a growing group of consumers who need a pick-me-up to rally themselves out of a slump,...
The pandemic has fundamentally altered the way people snack, shifting away from on-the-go treats towards at-home eating – and baking! Our vulnerability has been forced into the spotlight, placing greater emphasis on health; the restricted footfall in...
Snacking – both in and out of the home – is a category that did very well in 2020 and the movement looks set to continue in 2021 as consumers look for inexpensive sweet treats to cheer themselves up, writes Karen Dear, director of operations for the Craft...
In its State of Snacking 2020 report sent to this site, Mondelēz International has revealed that nine in 10 consumers have indulged in snacks more so in the past year compared to pre-COVID times.
Following the release of the confectionery giant’s Snacking Made Right Report, Pieters discusses life in lockdown, how the group is looking after its farmers on the ground and why 100% sustainable cocoa is achievable.
The State of Snacking report reinforces existing data that people love snacking, but it also reveals tangible insights to the cultural and personal importance of snack brands and choices.
Brands looking to capitalize on the ‘permissible indulgence’ trend have turned to the candy aisle for inspiration. Catch a glimpse of what we saw at the National Association of Convenience Stores (NACS) annual show in Atlanta, October 1-4.
Marcia Mogelonsky, PHD, director of insight, Mintel Group, talks us through the five undeniable macro-snacking trends to meet the needs of today’s candy and snack consumers.
Tie-up with Mondelēz International will create opportunities for entrepreneurs and community members to access the mentorship and industry expertise, says The Hatchery.
The snacking giant has finalized the reorganization of its corporate structure to prioritize regional leadership and now looks toward a holistic approach that supports smaller brands, rapid R&D and up-and-coming markets – and one that provides consumers...
