The Huysman brand offers a range of powders with unique sensory properties. It currently consists of two bright powders called ZB and ZR, which are both designed to improve the visual appeal and flavour profile of the end product. They are available in low and two high fat (cocoa butter) content levels. The ZB powder has been developed to deliver a high impact, intense, bright brown colour. It was specifically designed for use in ice cream and dairy products, such as chocolate milk and premium desserts, breakfast cereals, compound coatings and chocolate biscuit fillings. The ZR powder is a bright red cocoa powder which is supposed to provide a crimson colour for use in dairy, ice cream, bakery products, cereals and confectionery applications. Shannon Reinhard, a spokesperson for ADM, did not reveal the exact technology used to produce the new powders, but said the selection of raw materials was crucial. She told FoodNavigator.com: "ADM developed the Huysman line to help our customers further differentiate their products. The attractive colour results achieved by these ingredients makes end products stand out from the competition." In a statement, managing director of ADM International Scott Walker said: "The launch of the Huysman line demonstrates our dedication to innovation and responds to consumer preference for visually appealing, great tasting, indulgent products." The Huysman range is an extension of the established De Zaan brand and was launched at London's FiE at the start of the month. It was named after the founder of De Zaan, Jan Huysman. "As an extension of the De Zaan brand, which offers the highest quality cocoa powders, liquors and butters produced from the best raw materials, Huysman builds on the century old industry-unique tradition and cocoa expertise held by ADM," said Walker. ADM intends to develop the Huysman range further, with a greater range of ingredients for improving the smell and taste of chocolate-based products. This is not the first time the company has launched bright cocoa powders. Last year it launched the D-11-ZR powder as part of the De Zaan range, which was aimed at enabling manufacturers to differentiate and diversify their products and to deliver more attractive foods. ADM is one of the largest international processors of soybeans, corn, wheat and cocoa. As well as cocoa products, its confectionery division supplies lecithin emulsifiers, food acids, vegetable oils and fats, and wheat and soya flours for a variety of confectionery applications.