Italy-based Simionato says that it is continuing to invest in resources within Northern European markets to strengthen regional presence in a bid to promote its modular packaging technology, particularly in food segments like confectionery.
The company claims that flexibility will be the key aim of its regional focus, particularly in regards to applications for pack formats and product change over, such as processing stickier products like jelly or fudge-based confectionery.
A spokesperson for Simionato told ConfectioneryNews.com that the drive is being backed by the appointment earlier this year of Darren Pickford to head sales in Northern & Eastern Europe and the opening of a new UK-based showroom over the next few months.
The Northern European focus results from private investment made by regional groups into the company back in 2002, which Simionato claims has granted it an insight into the local challenges facing sweet and food packaging development.
Andrew Lightfoot, who manages the company’s operations in the UK and Ireland, says that beyond adapting to local demands, Simionato remains committed in its attempts to provide maximum application flexibility in a single machine.
“With [our products] modular design, many different pack formats can be produced on the same machine by just adding the relevant parts,” he states. “Integral to the design of any packaging system is the understanding of how the characteristics of different products influence the transfer of a product from one part of the system to another.”
Lightfoot claims that after having installed 5000 systems across a number of markets, the company has acquired experience in numerous fields of packaging and transfer systems from sticky, to dry and fragile products.
According to the company, the new UK showroom, which is expected to open during the third quarter of this year in the Midlands, will allow it to work directly with processors to better understand their requirements.
”The development of new packaging machinery evolves from direct consultation with our customers to ensure they will be able to meet with the expectations of their own customers,” claims the company. “The Simionato in house design team are able to develop innovative and bespoke solutions.”