Smurfit Kappa introduces multi-storey packaging for confectionery impulse buys

By Oliver Nieburg

- Last updated on GMT

Related tags: Retailing, Sales, Confectionery

Smurfit Kappa's  Multi-Storey packaging
Smurfit Kappa's Multi-Storey packaging
Packaging firm Smurfit Kappa has launched a one-piece shelf ready pack for confectioners that it claims helps products to stand-out on store shelves.

Smurfit’s Multi-Storey packaging features two rows on top of one another using shoulder supports, which the company says allows the product to be fully stocked for full shelf-impact.

Smurfitt: ‘doubles display’

It claims the packaging “doubles the display”​ of chocolate bars and uses less space than traditional single layer packs. It touts a higher product count per case as another advantage.

The company said in a statement: “In the impulse confectionery market, keeping the fixture full and tidy is the key to increasing sales and has traditionally been the Achilles heel for marketers and retailers alike.”

Smurit said that its packaging was designed for products unsuited to being stood upright in layers for display.

Pluses for retailers

The packaging is for manufacturers, but Smurfit claims it will also benefit retailers.

A spokesperson told ConfectioneryNews.com: “Brand managers especially within the confectionery sector will be aware of the pressures being placed on manufacturers, because of the competitiveness of the retail environment, to ensure that product is always presented effectively for the impulse purchaser.

Richard Butler, Sales Manager at Smurfit Kappa Machine Systems added “The development of our new ‘Storey’ pack will be of great benefit to retailers who are continuously looking for innovative and logistically efficient RRP solutions that enhance in-store presentation and reduce the amount of corrugate needed.

“Doubling up as a transit pack as well as point of sale display, the 100% recyclable Storey Pack reduces carbon footprint and is manufactured from FSC certified materials”. 

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