Non-Chocolate winner: Tierra Nuevo Cocoa Coffee Thins.
Start-up private label firm Tierra Nuevo was awarded non-chocolate honors for its caffeine-laden Cocoa Coffee Thins , which look like chocolate bars but are made from coffee beans.
Each 14.2 g bar contains the same amount of caffeine as an 8 oz cup of coffee
The company was setup by the Brazilian Cruz Family in 2009.
