WHO'S DRIVING INNOVATION IN FOOD? One of the reasons Hershey found KRAVE so interesting was because of our innovation pipeline
By Elaine Watson
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Finally we moved into a Q&A session with the audience. Here are some highlights...
Do people steal from micro markets? Our shrinkage rate from theft at the micro markets is less than 1%. (Sean Kelly)
Can big companies be disruptive? One of the reasons Hershey found KRAVE so interesting was because of our innovation pipeline. Many of these large companies have largely dismissed their R&D departments and they rely on entrepreneurs to continue to create new products and categories. (Jon Sebastiani)
How do new brands get insights from consumers? We can provide immediate quick feedback and when we look at our platform it's really an incubation platform for emerging brands (Sean Kelly)