There are three reasons why floral flavours are trending not just in Europe but across the world, according to Barbara Lezzer, European marketing director for beverages at Sensient.
The first is linked to healthiness and naturalness, at least in terms of consumer perception. This means they easily fit into the booming botanicals category as well as adding a premium and personalised touch to a product.
“Moreover they are in line with the microtrend for sophistication which associates gourmet flavors with class as well as with the need for individualization. [They] are a perfect way to add a personal and unusual touch to a food or drink. Floral are booming also as a way to decorate dishes and often used by chefs and at-home chefs enthusiasts and DIYers,” said Lezzer.