The New York Post last week claimed a company West co-heads had bid around $1.5bn to acquire the largest independent confectionery products maker in the US.
Private equity firm L Catterton, which owns Lemonheads maker Ferrara, declined to comment on the matter on a call with ConfectioneryNews.
Conyers Park Acquisition
West - who served as Hershey CEO from 2007 to 2011 - co-heads Conyers Park Acquisition, which generated $402m in an initial public offering in July this year to bankroll acquisitions.
He leads the firm with the former CEO of Nabisco and the Gillette Company James M. Kilts and Brian K. Ratzan, who was previously in charge of Pamplona Capital's private equity business in the US.
Conyers Park Acquisition is an affiliate of Centerview, which was part of a group of investment firms that acquired Del Monte Foods in 2011 and sold the company's food business for $1.7bn three years later.
Centerview has previously acted as a financial advisor to companies such as Mondelēz, Kraft and SABMiller.
Ferrara's $2bn ambition
It produces branded and private label sugar confectionery through brands including Lemonheads, Red Hots, Black Forest and Atomic Fireballs.
In 2011, it sealed a merger fellow US company Farley's & Sathers, owner of brands such as Brach's, Now and Later and Trolli.
Ferrara launched organic gummies under its Black Forrest brand a year ago to seize on the US organic candy surge.