There was a 16% fall in new product launches among retailers and brands last year as retailers showed a strong Q4 2022 market performance despite raising the prices of private labels higher than national brands.
Snacking giant Mondelez International says the familiarity of brands as well as consumer demand for indulgence in their daily diets are key drivers for snack market growth in the AMEA region.
Snacks giant Mondelez has launched a new logo for all of its Cadbury Dairy Milk products, with the global brand refresh first rolled out via returning fan favourite Cadbury Dairy Milk Marble in Australia.
Steve Osborne, a partner at brand and packaging design consultancy Osborne Pike, explains the ideas that brought Nestlé’s Smarties to life and how confectionery companies can capitalize on seasonal offerings with a fresh, new look.
'Emerging brands and start-ups, or legacy brands seeking hyper-customization with limited-edition marketing campaigns to fulfill, face specific packaging challenges.
The ‘free-from’ phenomenon is reaching a tipping point. Originally born out of dietary necessity, it’s now taken a global grip with hyper-health conscious consumers, who love to experiment with new food and drinks that deliver all of the good stuff free...
Hershey took the largest share of Amazon’s candy purchases in October this year compared to Mondelēz-owned Sour Patch Kids, Mars’ Skittles and Starburst, and Perfetti Van Melle’s Airheads, according to a new report from Edison Trends.
A British business advisory lawyer says Mondelēz could take action against Poundland for launching Twin Peaks chocolate that looks like its Toblerone brand because of its “unique and distinctive” shape.
Nestlé could go further than offloading its struggling US confectionery business and could find a willing buyer for its entire global confectionery division, says an analyst.
The group said it may even sell one of its confectionery businesses by the end of 2017 to boost its efforts in other categories where it has a stronger presence.
Hand-made chewy chocolate manufacturer Simpson’s of Hawkhurst has launched five bespoke Goupie snack-packs in Original, Mint, Orange, Espresso and Salted Sticky Toffee flavors.
API, which focuses on intelligent packaging is exploring luxury markets in confectionery, thanks to an increase in the markets-within-markets phenomenon, continuing the current trends of premiumization and segmentation in FMCG, led by drinks.
Ferrera Candy's private equity owner has refused to comment on speculation that ex-Hershey CEO David West is trying to buy the company through an investment firm.
Mondelēz-owned European gum brand, Stimorol, is set to launch revamped packaging designed by the London office of brand and packaging agency Bulletproof.
SMASHMALLOW – the latest innovation from food & beverage brand incubator Sonoma Brands – could herald the launch of a new confectionery category: gourmet snackable marshmallows, says founder Jon Sebastiani.
The Illinois-based candy company, Ferrara, names NBA star James Harden the first brand ambassador for its sour gummy line, Trolli, launching Weirdly Awesome campaign across its social media channels.
By Rachel Nicholls, registered trademark attorney, Marks & Clerk
Confectionery companies may have to use clear packs and ditch all branding if they hope to trademark a shape, a move that could end up deterring consumers, writes trademark attorney Rachel Nicholls.
A raft of candy makers are moving into snacks and this influx of innovation will serve the category and consumers well, says the CEO of the Snack Food Association (SFA).
Hershey has unveiled a new logo as part of a corporate brand makeover designed to reflect its “evolution from a predominately U.S. chocolate maker to a global confection and snack company”.
Mars in 2012 wrote to the UK’s Department of Health to express concern over the potential impact on branding and intellectual property rights should tobacco plain packaging policy be extended to food – something the Institute of Economic Affairs said...
UK firm Fox’s Biscuits plans to overhaul its brand image to boost domestic sales by 20% over the next three years and triple its exports, according to new managing director Colin Smith.
By Mark Ringer, executive creative director at brand agency Anthem
Chocolate brands will gain no ground by mimicking the color of heritage brands such as Cadbury and must forge their own identities, writes Mark Ringer, executive creative director UK & Europe at Anthem.
Successful food packaging requires more than just good looks; here, one design expert shares his advice on combining structure, function, and aesthetics to create containers that entice consumers to buy.
Confectionery brands have just three seconds on the shelf to be noticed by consumers, according to Saatchi & Saatchi X. How can companies maximize these precious moments?
An analyst has called Milka’s recent selective marketing a “masterclass” in how to implement cost-efficient, brand equity building strategies against a backdrop of an industry in “turmoil”.
Brand licensing in the food industry has becoming increasingly dynamic over the past few years, with the Western European market for co-branded food and beverage products on the rise, according to an expert in the area.
Crown Speciality Packaging is offering premium food and beverage brands in Europe easier access to a form of tin design intended to make their products stand out more.
The key to winning over Chinese consumers is mastering distribution strategies, according to a new report by Rabobank, which also suggests that the country should be on the radar of European and American processed food companies that are facing flat growth...
