Brand

Photo: @TipaCorp

2018: The Digital Sustainable Age for Snacks

By Elzaphan Hotam

'Emerging brands and start-ups, or legacy brands seeking hyper-customization with limited-edition marketing campaigns to fulfill, face specific packaging challenges.

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Unleashing the power of free: How free-from can broaden its appeal

By Ed Silk

The ‘free-from’ phenomenon is reaching a tipping point. Originally born out of dietary necessity, it’s now taken a global grip with hyper-health conscious consumers, who love to experiment with new food and drinks that deliver all of the good stuff free...

Bernstein: ‘How the mighty in CPG have fallen’

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Bernstein: ‘How the mighty in CPG have fallen’

By Elaine Watson

A new analysis from Bernstein suggests that the leading brands in many packaged food and beverage categories are continuing to lose market share to smaller challenger brands.