Brand

Photo: @TipaCorp

2018: The Digital Sustainable Age for Snacks

By Elzaphan Hotam

'Emerging brands and start-ups, or legacy brands seeking hyper-customization with limited-edition marketing campaigns to fulfill, face specific packaging challenges.

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Unleashing the power of free: How free-from can broaden its appeal

By Ed Silk

The ‘free-from’ phenomenon is reaching a tipping point. Originally born out of dietary necessity, it’s now taken a global grip with hyper-health conscious consumers, who love to experiment with new food and drinks that deliver all of the good stuff free...

Bernstein: ‘How the mighty in CPG have fallen’

News in brief

Bernstein: ‘How the mighty in CPG have fallen’

By Elaine Watson

A new analysis from Bernstein suggests that the leading brands in many packaged food and beverage categories are continuing to lose market share to smaller challenger brands.

The 'If Carlsberg did...' campaign has turned to chocolate...

If Carlsberg did chocolate bars…

By Rachel Arthur

Carlsberg UK has created a pop-up bar in London made entirely from chocolate, coinciding with the Easter holiday weekend.

Companies will gain nothing from copying Cadbury's purple hue and must develop their own heritage, says Anthem

Standing out in the confectionery ‘purple’ patch

By Mark Ringer, executive creative director at brand agency Anthem

Chocolate brands will gain no ground by mimicking the color of heritage brands such as Cadbury and must forge their own identities, writes Mark Ringer, executive creative director UK & Europe at Anthem.

The Design Resource Center worked with confectionery brand Lovely Candy to create an engaging package for the product.

Creating packaging that connects with consumers

Successful food packaging requires more than just good looks; here, one design expert shares his advice on combining structure, function, and aesthetics to create containers that entice consumers to buy.

Milka encourages customers to share their

Milka’s cost-effective marketing in time of turmoil

By Annie-Rose Harrison-Dunn

An analyst has called Milka’s recent selective marketing a “masterclass” in how to implement cost-efficient, brand equity building strategies against a backdrop of an industry in “turmoil”.

Foreign firms must take strategic look at entering China

New horizons

Foreign firms must take strategic look at entering China

By RJ Whitehead

The key to winning over Chinese consumers is mastering distribution strategies, according to a new report by Rabobank, which also suggests that the country should be on the radar of European and American processed food companies that are facing flat growth...