The product delivers a “light and fruity flavor profile,” and its “pale gold color and jewel-like finish mimics the appearance of a freshly-poured glass of sparkling wine as the foam begins to settle,” said Jelly Belly.
The company added the new flavor is available in single flavor 4 kg bulk cases and 42 g sparkling wine flavor bubbly bottles for £3 ($3.96) each.
In the US, Jelly Belly previously introduced champagne-flavored jelly beans a couple of years ago, which Jelly Belly said “are essentially the same” as the sparkling wine flavor in the UK.
“Champagne jelly beans have done very well in the US, so we decided to introduce sparkling wine Jelly Belly beans to the international market earlier this year,” the confectioner’s spokesperson Jana Perry said.
However, she pointed out that some necessary formula changes had been made to the UK products, including replacing glucose syrup with tapioca syrup, to maintain compliance in the country.
Perry said the champagne jelly beans have drawn a lot of interest among UK consumers, and the consumption is expected to increase as New Year's Eve approaches.