Whitakers Chocolates unveils new logo after 50 years

By Anthony Myers

- Last updated on GMT

Whitakers Chocolates unveils new logo after 50 years

Related tags branding

The Yorkshire-based company, which is also celebrating 130 years in business, has revamped its branding, emphasizing its longevity in the confectionery industry.

Gemma Whitaker, marketing manager of Whitakers Chocolates, told ConfectioneryNews: “From the outset, we were aware that introducing a new logo would be a balancing act. We wanted to convey that this was a new, reformed logo, but also wanted to stay true to our proud heritage​.

With this in mind, we agreed that we should incorporate our much-loved candelabra into the design and revert to a mono colour palate, therefore paying homage to how the original Whitakers Chocolates logo used to look all those years ago. Overall, I feel confident our new logo achieves this and more​.

The new motif incorporates the prominent line design that feature on our chocolates as well as the candelabra – and the words ‘Since 1889’, the year the company was established​.”

The new logo is the start of a rebranding phase for the family firm, with the development of new retail packaging styles and new product launches set for January 2020.

William Whitaker, managing director of Whitakers Chocolates, said: “This is such an exciting time for everyone involved, not only are we futureproofing the business, we are setting the tone for future developments in this ever-changing world. The feedback on our new logo has been very positive and therefore gives us the confidence to move forward with a wider rebranding programme​.”

Related topics Processing & packaging Chocolate

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