Lancashire-based bakery Eat My Logo – a direct seller of bakery treats featuring edible branding – has set its sights on moving into the catering and hospitality channels.
The chocolate company described the global advertising push as ‘a vital extension’ of its goal to expand fivefold by 2025, extending into adjacent categories and opening experiential cafés.
The Yorkshire-based company, which is also celebrating 130 years in business, has revamped its branding, emphasizing its longevity in the confectionery industry.
Researchers explored how consumers judge chocolate without any packaging compared to six styles of wrappers – and the latter won by a hair, according to the study published in Heliyon.
Todd Kluger joins the organic candy brand as VP of sales and marketing after a decade in a similar role at rice-based snack company Lundberg Family Farms and previously as ‘food transformation’ director at Starbucks.
Since refreshing the bubble gum brand in 2014, The Topps Company has heard from longtime fans clamoring for the classic red, white and blue package – and the comic strips that came along with it.
While modern wisdom may favor launching fast and iterating quickly based on consumer feedback, the director of innovation at Endangered Species Chocolate says when it comes to packaging and branding it is better to slow down and invest in consumer research...
Tony’s Chocoloney will take its slave-free chocolate mission on the road this spring, launching a ‘Bean to Bar Journey’ experiential truck at South by Southwest in March.
