The Sweets & Snacks Expo, which was cancelled this year due to the coronavirus pandemic, has launched a new digital On Demand platform designed to bring together the global Sweets & Snacks community.
The event is scheduled to take place as normal in 2021.
“The role of the Sweets & Snacks Expo as an industry convener to create excitement and engagement for our category is as important as ever – even though we couldn’t be together this year, it’s crucial that we stay connected,” said John Downs, NCA president and CEO, said.
Sweets & Snacks On Demand offers a four-part experience for the community:
- Manufacturer Search: A searchable database of confectionery and snack manufacturers and brands, plus company news and contact information.
- Innovation Center: Sweets & Snacks On Demand’s dedicated digital showcase of recently launched and not-yet-in-market product innovations from confectionery and snack manufacturers.
- Product Spotlight: Candy & Snack TODAY’s new editorial showcase of all the products and promotions being shared digitally during Sweets & Snacks On Demand.
- Sweet Insights: Unwrapped: A digital education series made possible by Barry Callebaut and designed to provide the industry with the latest in consumer, category and channel insight
“We’ve created a dynamic platform where the community can interact with each other, gain a deeper understanding of the topics that are important to their businesses, and where retailers can discover innovative new candy and snack products as they look to spark growth in the category,” said Downs.