BLOCKHEAD taps into demand for functional confectionery with new strawberry flavour

By Anthony Myers

- Last updated on GMT

BLOCKHEAD'S latest range of functional candy. Pic: BLOCKHEAD
BLOCKHEAD'S latest range of functional candy. Pic: BLOCKHEAD

Related tags Functional ingredients Gum

Fast-growing UK functional chewing gum brand launches new sweets to help retailers and operators cash-in on recent interest during the pandemic.

BLOCKHEAD, the UK functional chewing gum brand, has added to its range with a new product innovation – functional strawberry flavoured prebiotic sweets with BCAA’s (Branched-Chain Amino Acids) and only 36kcals.

A spokesperson for the brand said its latest launch is part of its “relentless commitment to creating exciting new products that make a difference to people’s lives and energise sales in the gum and sugar confectionery categories​”.

The fast-growing brand is introducing its exciting new functional sweets alongside BLOCKHEAD’S functional gums and mints range, which includes Energy gum, CBD gum, White gum, Vitamin gum and Calm mints.

On trend

Functional confectionery is a trend that is growing in momentum with customers willing to pay more for the benefits. As an innovator and trailblazer in the functional confectionery category, BLOCKHEAD is very much the brand to watch.

Danny Lowe, founder and director, said: “Much like chewing gum, there has been little innovation in the functional sweets space but that’s all about to change with the launch of our new strawberry flavoured prebiotic sweets. Our mission at BLOCKHEAD is to help people find success by helping them get into the right physical or mental state for any given task, whilst inspiring them to get the most out of life and perform at their very best. Through our continued focus on the consumer and meeting their needs we have created a functional toolkit of products that supports the ever-changing demands of modern life​.”

He said functional confectionery is set to explode in the UK as it has across the world. Globally, the prebiotics market was estimated at $4.45bn in 2019 and is expected to reach $4.93bn by early 2021.

The category received a boost during the pandemic as people focused more on health and wellness, with more products available in more outlets nationwide.

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