Gum

Sweet Victory chewing gum. Source: Sweet Victory

Gum helps combat sugar cravings with 'sugar destroyer' ingredient

By Augustus Bambridge-Sutton

Israeli food-tech startup Sweet Victory has released a chewing gum designed to curb sugar cravings. A consumer study on the gum found that it enabled its users to significantly cut down on sweets, as well as lose weight. The product, which is already...

Trident is one of the brands being sold by Mondelēz to Perfetti Van Melle. Pic: Mondelēz

Analyst reaction to transaction

Mondelēz sells part of gum business to rival Perfetti Van Melle for $1.3bn

By Anthony Myers

Mondelēz International has announced it has entered into definitive agreements to sell its developed-market gum business in the United States, Canada and Europe to Italian-Dutch company, and European rival, Perfetti Van Melle Group for $1.350bn.

A still from the Extra Real Friend Request ad. Pic: Mars Wrigley

In brief

Mars’ Extra Gum ad highlights need for friendship during shutdown

By Anthony Myers

Extra gum has launched a new creative advertisement as part of its on-going ‘Give Extra, Get Extra’ campaign to inspire the value of relationships, even through a small gesture, especially during lockdown scenarios caused by the COVID-19 pandemic.

Is chewing gum a 'single-use plastic'? ©GettyImages/mettus

UK plastics review may consider chewing gum tax

By Oliver Nieburg

The UK government is exploring the environmental impact of ‘single-use plastics’ and potentially considering taxes, but is yet to determine if chewing gum will be included.

Mintel suggested gum products that offer solutions may prove to be profitable.  Photo: iStock/belchonock

Gum in developed markets needs a boost, Mintel analyst warns

By Douglas Yu

As gum manufacturers are battling the sluggish category growth by developing new and bold flavors, some makers have gone in the other direction: Innovating the texture, according to a recent blog post penned by Mintel’s director of insight on food and...

Chicza Organic Rainforest uses tree sap chicle as a gum base, which was abandoned by most companies decades ago in favor of cheap polymers

Chicle gum distributor urges Australians to stop chewing on plastic

By Oliver Nieburg

The distributor of Chicza, an organic biodegradable chewing gum made from tree sap, is hoping to capitalize on the growing popularity of organic and sustainable products in Australia and is urging consumers to stop chewing gum made from synthetic polymers.