Mission-driven energy gum company Rev Gum, the revolutionary fast-acting caffeinated chewing gum made with zero sugar, has announced it has raised $6 million from investors led by YETI Capital; founders of Drunk Elephant; former co-CEO of Whole Foods,...
Israeli food-tech startup Sweet Victory has released a chewing gum designed to curb sugar cravings. A consumer study on the gum found that it enabled its users to significantly cut down on sweets, as well as lose weight. The product, which is already...
Mondelēz International has announced it has entered into definitive agreements to sell its developed-market gum business in the United States, Canada and Europe to Italian-Dutch company, and European rival, Perfetti Van Melle Group for $1.350bn.
Founded on the belief that sugar cravings are rooted equally in physical and emotional needs, the co-founders of Israeli startup Sweet Victory drew on their backgrounds as a psychologist and nutritionist to solve for both -- helping people kick their...
After upending the gum category with the wildly successful launch of plastic-free, all-natural gum in a sleek, thoughtful package, the makers of Simply Gum are hoping to strike lightening twice – or preferably thrice – with its recent “low-key” entrance...
Less than a month after Mondelez revealed it was performing a strategic review of its gum business, triggering speculation about a possible divestment, the CPG giant appears to be reasserting the value of its brands in the category while simultaneously...
Mars Wrigley's EXTRA Gum is launching a new marketing campaign spotlighting the post-pandemic world that focuses on personal connections and celebrations to inspire optimism for the future.
Extra gum has launched a new creative advertisement as part of its on-going ‘Give Extra, Get Extra’ campaign to inspire the value of relationships, even through a small gesture, especially during lockdown scenarios caused by the COVID-19 pandemic.
With almost one in four UK confectionery buyers now claiming they choose sugar-reduced or sugar-free sweets over standard ones, sugar reduction is big business.
Led by strong growth in emerging markets and ‘local jewels’, as the company refers to its regional brands, net revenue gained 1% in the third quarter, while cash flow surpassed $1bn.
Bazooka Candy Brands, makers of the namesake bubble gum as well as Rings Pops and Baby Bottle Pops, have officially entered the gummy category while harnessing nostalgia to capitalize on the interactive nature of its core portfolio.
Since refreshing the bubble gum brand in 2014, The Topps Company has heard from longtime fans clamoring for the classic red, white and blue package – and the comic strips that came along with it.
Reaching beyond the television, Ferrero unleashed two promotional campaigns this week – one for Tic Tac Gum and one for Nutella, both in the US – aimed at millennials and Generation Z consumers.
The UK government is exploring the environmental impact of ‘single-use plastics’ and potentially considering taxes, but is yet to determine if chewing gum will be included.
Global functional chewing gum sales are poised for a compound annual growth rate (CAGR) of +4.7% from 2016 to 2022, says Arizton Advisory & Intelligence.
The Local Government Association (LGA) is urging the chewing gum industry to contribute towards cleanup costs and encourages manufacturers to explore biodegradable gum bases.
As gum manufacturers are battling the sluggish category growth by developing new and bold flavors, some makers have gone in the other direction: Innovating the texture, according to a recent blog post penned by Mintel’s director of insight on food and...
Trident maker Mondelēz has broken ground for its gum R&D center in Jurong, Singapore, as part of a $65m investment in developing a global network of research and development facilities. But why did it opt for a country where importing and chewing...
California-based gourmet gum and gummy brand, Project 7, unveiled its latest energizing gum line, Midnight, with added B vitamins and guarana at the recent NACS show in Atlanta, Georgia.
The US sugared and sugarfree gum market continues to decline, but Hershey, Perfetti Van Melle and Project7 have made gains and are putting pressure on the leading players.
The California-based gum company, Project 7, launched new gum line, of which each product contains at least two flavors, the company’s CEO, Tyler Merrick, said.
Simply Gum has gained distribution for its premium chewing gum line that’s made with a biodegradable chicle gum base in Vitamin Shoppe stores across the US.
Mondelēz International has installed novel chewing gum cooling tunnels at three global facilities via a partnership with 42 Technology and equipment supplier Gabler.
Mars has announced plans to add production for Wrigley’s Orbit and Excel gum at its Flowery Branch site and says it will add production for snack square brand goodnessknows at its Albany factory.
Big Inter-chew: Gum giant talks strategy & innovation in 2015
Wrigley says marketing dollars and R&D efforts put into its Juicy Fruit brand last year helped win back young U.S. consumers who had moved away from the category and hopes innovations with sour flavors will pull in even more young people.
Sales of chewing gum are climbing again after several years of stagnation, likely due to evolving tastes and eating patterns, in addition to new product launches, according to IRI Worldwide.
It’s well known that the American love affair with soda has hit a pretty significant rough patch, but a new report from Rabobank suggests the nation has also been steadily falling out of love with gum, with US volumes dropping a staggering 20% in the...
An unnamed Indian company will soon rival a string of Chinese firms by supplying WS-23, a cooling agent that minimizes the bitterness of menthol in gum, according to the firm’s global distributors.
The distributor of Chicza, an organic biodegradable chewing gum made from tree sap, is hoping to capitalize on the growing popularity of organic and sustainable products in Australia and is urging consumers to stop chewing gum made from synthetic polymers.
Mars-owned Wrigley is to launch an energy chewing gum with the caffeine equivalent of half a cup of coffee in each piece but one analyst says the product misses the key youth market and could prove a lawsuit hazard.
The taste and mouthfeel of silicon microparticles may be acceptable for inclusion in a functional chewing gum that aids bone health, according to researchers.
Wrigley UK is expecting an additional £12m ($19.3m) in sales by introducing smaller sized bottle packs for chewing gum that are more affordable for consumers.