UK edible print bakery specialist spreads its message

By Gill Hyslop contact

- Last updated on GMT

Promoting your brand can be fun and tasty. Pic: Eat My Logo
Promoting your brand can be fun and tasty. Pic: Eat My Logo

Related tags: Eat My Logo, Bakery, branding, edible print, Queen's Platinum Jubilee

Lancashire-based bakery Eat My Logo – a direct seller of bakery treats featuring edible branding – has set its sights on moving into the catering and hospitality channels.

According to Eat My Logo, which was founded in 2014, the demand for baked goods personalised with a company logo or themed image has been on the up for several years, but 2021 was an exceptional year. This has given it impetus to expand its range and move into new sectors.

The Chorley bakery’s core range includes frosted cupcakes, biscuits and brownies, along with more unique options like cake jars and cake pops. It also produces a range of printed toppers for chefs to use on their own creations.

Gearing up for the Queen’s Jubilee

To celebrate the Queen’s Jubilee, the bakery’s team has created an edible printed label of the official Jubilee logo for use on across its products, including its frosted cupcakes, brownie bites, chocolate bars or shortbread biscuits. Orders can be done online and will be dispatched across the UK.

“Having spoken to dozens of catering and hospitality businesses, we know that time, staff and resources can be a limitation at times, so we’re offering an easy way to provide themed or logo branded solutions at the right price for end-clients,”​ said Daniel Clarke, business development manager of Eat My Logo.

“Offering themed or branded solutions can make all the difference to your client’s event, awareness day, celebration or reward, and could enhance your proposition and generate additional revenues.”

Related topics: Ingredients, Chocolate