In recognition driven by 40,000 US consumers, the Product of the Year (POY) is the world's largest consumer-voted award for product innovation in the food industry.
For more than 30 years globally and 14 years in the USA, POY has helped guide consumers to the best products in their market and reward manufacturers for quality and innovation.
"As the first-of-its-kind, dual-texture treat in NERDS' iconic portfolio, we knew we had something special on our hands when we developed NERDS Gummy Clusters," said Greg Guidotti, General Manager, Sugar at Ferrara.
"And we are honoured to hear that so many candy fans agree. We look forward to continuing to push industry boundaries with NERDS and bringing our loyal fans new and exciting innovations along the way."
NERDS Gummy Clusters
Winner of the Sweets & Snacks 2021 ‘Best in Show’ Award, Gummy Clusters debuted in 2020 and became a beloved innovation among fans for its key features – Rainbow NERDS surrounding and accentuating a fruity gummy centre.
Building on the product's success, NERDS introduced the first flavour extension for Gummy Clusters in 2021 with Very Berry. Beyond Gummy Clusters, NERDS continues to break through in the market with transformational innovations including NERDS Candy Corn, and unique collaborations such as its recent one with Dungeons & Dragons.