From the Editor: Changes to your ConfectioneryNews content

From-the-Editor-Changes-to-your-ConfectioneryNews-content.jpg

From today, we are making changes to the way our readers access some of our news content. After reading two articles, all users will be asked to register with the site, to keep track of important cocoa, chocolate and candy industry news.

The reason behind the changes are to help us deepen our understanding of your content requirements, helping us to produce content that is relevant to you. Even if you are currently signed up to receive newsletters, you will still need to register to access more than two articles every 30 days.

By registering with some basic details, in the future ConfectioneryNews will be able to:

  • Personalise the content you receive via email newsletters
  • Only inform you about webinars, events, and downloadable resources that you really care about
  • Keep you up to date on the latest developments in your niche areas of interest

All content on ConfectioneryNews continues to be available for free to all readers, this is not a paywall. It’s important that we keep our independent journalism as free and as open as possible while we can, and being able to tailor our content to you, our audience will help us maintain that.

So why are we asking you to register?

Registering is a free and simple way to help us sustain our independent journalism. When users sign in, we can build deeper relationships that help our strategy in several ways: it can help us provide a better reader experience, deepen engagement with our journalism, and strengthen our advertising proposition with a more targeted approach.

We understand that every single one of our readers is unique, a CEO of a multinational chocolate company has very different content requirements to that of a Sales & Purchasing Manager. We want everyone's experience on ConfectioneryNews to be as informative as possible; gaining a deeper understanding of the content our readers are engaging with allows us to provide a content experience that is better suited to their needs going forward.

As we still rely on advertising to fund our publication, one of the ways how we safeguard the future of our journalism is by using data. When you sign in, we can collect and store your data to better inform the marketing and advertising that we tailor to you. We believe that advertising shouldn’t be a hindrance but can help you if it is relevant and appropriate. You will always be able to control your privacy. We think carefully about our use of your data. We have a privacy notice and a cookie statement that explains how we collect, use, share and transfer your data and a team dedicated to keeping any data we collect safe and secure.

With these changes, we hope to further improve the on-site experience of all our loyal readers. We look forward to providing you with even more high-quality journalism from the fascinating and dynamic confectionery industry.

Anthony Myers

Editor