Hershey and its nonprofit partner Girls on the Run have joined forces for the second time to build upon their shared mission of uplifting women to recognise their limitless potential.
Together, they partnered to curate the 200+ powerful adjectives that are featured on the Hershey's SHE bars by asking Girls on the Run coaches and participants to describe an impactful woman in their lives. "She is fearless, loving, hardworking, and brilliant," were just some of the moving words Girls on the Run participants shared to describe women in their lives.
"We are excited to reintroduce the Hershey's SHE bars in new, meaningful ways as part of Hershey's larger commitment to supporting women and girls this Women's History Month and every month.
“This bar, with 200+ thoughtful adjectives created with our partners Girls on the Run, reminds us to take a moment to honour the women and girls who inspire us every day. We hope to spark meaningful, heart-warming connections through the simple gesture of giving a SHE bar to someone who has played an important role in your life," said Katie DeCapria, brand manager, Hershey's.
In addition to the collaboration on the new Hershey's SHE bar, Hershey's is growing its partnership with Girls on the Run through several initiatives, including sponsoring a day of one-on-one mentorship opportunities between Girls on the Run participants and The Hershey Company leaders at the first-ever Future CEO event.
As part of the partnership, Hershey's will also donate to Girls on the Run to provide more women and girls with access to influential programs at a local and national level. Hershey fans can find the Girls on the Run logo on Hershey's SHE bar packaging and scan the QR code that appears on the back of their bar to learn more about our joint mission of celebrating all women and girls.
"Limitless, resilient, bold, and fierce are just a few of the powerful words that came from our members' and the real stories about the women and girls in their lives," said Elizabeth Kunz, CEO of Girls on the Run. "Joining forces with Hershey's to celebrate the incredible and inspirational women and girls around us is integral to our program. It's an honour to see our organisation's heartfelt input on the new Hershey's SHE bar."