Ferrero UK has been told to remove its recent TV advertisement for
Nutella, after a British Advertising Standards Authority (ASA)
verdict that it contains misleading information about nutritional
content.
Ferrero's Russian division invests in the country; Necco is sold to
an investment group; and Nireus concludes its deal to get out of
the confectionery market.
Italian chocolate maker Ferrero's ongoing battle with copycat
products in China is hindering its growth in the booming market,
and continues to erode the brand's value, says the company.
Italian confectioner Ferrero has won its battle against Chinese
counterfeiters who have been producing copycat versions of its
products for the Asian market.
