Reaching beyond the television, Ferrero unleashed two promotional campaigns this week – one for Tic Tac Gum and one for Nutella, both in the US – aimed at millennials and Generation Z consumers.
The internet has been ablaze with reports of candy heart shortages and digital mobs hoarding past years’ supplies, but one major brand will continue to fill shelves this Valentine’s Day.
Barilla’s chocolate hazelnut spread is palm oil-free, contains less saturated fat than Nutella, and according to Euromonitor analyst Emil Fazira, threatens Fererro’s stronghold in Italy’s bread spread market.
Italian news daily Il Sole 24 Ore broke the news that the Nutella maker is in talks with Campbell Soup Company to buy Campbell’s international business, which includes Arnott’s biscuits and Danish butter cookie maker Kelsen.
From Ferrero's new Nutella Cafe opening in New York City to rubber trees in Brazil, here we reveal the top five stories trending across our social media channels this week.
Confectioners, Ferrero and Godiva, have named new executives to lead their government affairs and marketing teams, according to two separate announcements recently.
Ferrara will start producing revamped Butterfinger by the end of this month and shipping the products to the US market early next year, ConfectioneryNews learned at the recent NACS Show in Las Vegas, Nevada.
Websites, an app and a YouTube channel promoting Kinder chocolate and toys have been banned in UK for targeting junk food products, following complaint.
