Ferrero

Michael Zacharias. Pic: Ferrero Group

Appointments

Ferrero names new VP of trade marketing

By Anthony Myers

Ferrero USA, part of the Ferrero Group, has announced that Michael Zacharias has joined the organization as vice president, trade marketing and category management, USA.

A glimpse of Hotella Nutella (Photo courtesy of Ferrero)

Marketing

Ferrero creates Hotella Nutella for one January weekend

By Kristine Sherred

After opening a Nutella Café in New York and Chicago, Ferrero offers fans of the hazelnut chocolate spread to live the Nutella life in California’s wine country with culinary pros.

With Nestlé under the Ferrara umbrella, product collaborations like this one with Brach's candy canes are now possible. Pic: Ferrara Candy Company

Sweets&Snacks Expo 2019

As Kellogg-Keebler deal closes, Ferrara poised to reach $3bn in sales

By Kristine Sherred

ConfectioneryNews talked with the Ferrara team at the National Confectioners Association’s annual Sweets & Snacks Expo in Chicago about this growth – and what the future holds for established brands like Butterfinger and Crunch, as well as its powerful...

Jellybeans and sour gummies have left their mark on Easter candy, too, where non-chocolate sales reach nearly 30% of total sales, according to Brach's. Pic: Getty Images/Roberto Machado Noa

Easter

Easter 2019: classic treats get an upgrade in color, shape and flavor

By Kristine Sherred

More than two in three US parents make Easter baskets, according to the National Confectioners Association – here are several that might find a new home this year: Hershey put Reese’s Pieces inside other candy, Cadbury added shimmer to its chocolate eggs,...

The Great Ferrero Christmas Launch 2018 - video

Sweetspot

The Great Ferrero Christmas Launch 2018 - video

By Anthony Myers

In the first of our 'Sweetspot' video series, we look at the launch of Ferrero's Christmas range ... and how the company lived up to its reputation for putting on a good 'reception'!

Ferrero India manufactures Kinder Joy, Tic Tac and Kinder Schoko-Bons Crispy, and imports Ferrero Rocher and Nutella. ©Ferrero India

Ferrero reveals mass market expansion plans in India

By Lester Wan

Ferrero India has revealed its plans to build a new product portfolio for the mass market in India, with the firm assessing opportunities for some of the 20 confectionery brands it acquired from the US unit of Nestle at the start of the year.