Hershey

Pic: hershey

In brief

Twizzlers’ fans asked to solve flavour mystery

By Anthony Myers

Hershey is setting Twizzlers’ fans with a mystery to solve this year by asking them to guess the flavour of a new version when it becomes available nationwide beginning this spring.

Pic: The Hershey Company

Easter

First-ever amphibian becomes 2021 Cadbury Bunny

By Anthony Myers

The Hershey Company, which sells Cadbury products in the US under licence from Cadbury UK Ltd, has announced the winner of its 2021 Cadbury Bunny Competition – and it’s a frog called Betty!

'Climate change is one of the most urgent threats to our planet that we face today,' said Michele Buck, Hershey CEO and President. Pic: Hershey

Environment

Hershey announces new measures to tackle climate change

By Anthony Myers

The global confectionery giant said it will invest in renewable energy and land-use initiatives, target 100% of its plastic packaging to be recyclable, reusable or compostable by 2030 and announced a no-deforestation policy.

Sales of cocoa beans have fallen in Cote d'Ivoire. Pic: CN

Cocoa

Cote d’Ivoire’s cocoa exports plummet as COVID and LID disrupt market

By Anthony Myers

Sales of Cote d’Ivoire’s cocoa crop are the worst in decades, industry sources say, as COVID-19 drives down global demand for chocolate and the controversial Living Income Differential (LID) increases the price of its, and neighbouring Ghana’s, cocoa...

Join the club: KitKat fans in US get chance of the inside scoop on new flavors. Pic: The Hershey company

Marketing

KitKat fans in US get chance to become tastemakers

By Anthony Myers

KitKat, which made under license in the US by the HB Reese Candy Company, a division of The Hershey Company, is giving 200 fans the opportunity to be among the first to taste the brand's newest flavor innovations through membership to an exclusive...

The new Reese's Franken-Cups are now paired with a franken-green crème, especially for Halloween. Pic: Hershey

Halloween Special Edition

Hershey’s ‘fang-tastic’ Halloween treats hit the shelves early

By Anthony Myers

Hershey was one of the first out of the blocks of the big candy companies to reveal its Halloween treats this year when way back at the beginning of July it introduced Reese's Franken-Cups, KIT KAT Witch's Brew, Hershey's Kisses Vampire...

With travel on hold, backyard fire pits and s'mores treats have become popular. Pic: Gettyimages

Coronavirus

More s’mores please: Sales of American classic soar during COVID pandemic

By Anthony Myers

Hershey has reported a record-breaking demand for s’mores during the coronavirus crisis, with sales of its six-pack bars skyrocketing by 40% - even higher in some US states with stricter lockdown regulations. Monday 10 August is ‘National S’mores Day’...

At the NACS show in Atlanta, Hershey showed off its queue, where shoppers can 'relax' enough to browse and impulse-buy.

Hershey embracing fresh approach to modern retail challenges

By Kristine Sherred

Stand-up packaging, consumer-driven innovation and loyalty data are upending the candy aisle and checkout area. We talked with two Hershey execs at the National Association of Convenience Stores (NACS) show to understand how one of the world’s most beloved...