Hershey

Join the club: KitKat fans in US get chance of the inside scoop on new flavors. Pic: The Hershey company

Marketing

KitKat fans in US get chance to become tastemakers

By Anthony Myers

KitKat, which made under license in the US by the HB Reese Candy Company, a division of The Hershey Company, is giving 200 fans the opportunity to be among the first to taste the brand's newest flavor innovations through membership to an exclusive...

The new Reese's Franken-Cups are now paired with a franken-green crème, especially for Halloween. Pic: Hershey

Halloween Special Edition

Hershey’s ‘fang-tastic’ Halloween treats hit the shelves early

By Anthony Myers

Hershey was one of the first out of the blocks of the big candy companies to reveal its Halloween treats this year when way back at the beginning of July it introduced Reese's Franken-Cups, KIT KAT Witch's Brew, Hershey's Kisses Vampire...

With travel on hold, backyard fire pits and s'mores treats have become popular. Pic: Gettyimages

Coronavirus

More s’mores please: Sales of American classic soar during COVID pandemic

By Anthony Myers

Hershey has reported a record-breaking demand for s’mores during the coronavirus crisis, with sales of its six-pack bars skyrocketing by 40% - even higher in some US states with stricter lockdown regulations. Monday 10 August is ‘National S’mores Day’...

At the NACS show in Atlanta, Hershey showed off its queue, where shoppers can 'relax' enough to browse and impulse-buy.

Hershey embracing fresh approach to modern retail challenges

By Kristine Sherred

Stand-up packaging, consumer-driven innovation and loyalty data are upending the candy aisle and checkout area. We talked with two Hershey execs at the National Association of Convenience Stores (NACS) show to understand how one of the world’s most beloved...

Jellybeans and sour gummies have left their mark on Easter candy, too, where non-chocolate sales reach nearly 30% of total sales, according to Brach's. Pic: Getty Images/Roberto Machado Noa

Easter

Easter 2019: classic treats get an upgrade in color, shape and flavor

By Kristine Sherred

More than two in three US parents make Easter baskets, according to the National Confectioners Association – here are several that might find a new home this year: Hershey put Reese’s Pieces inside other candy, Cadbury added shimmer to its chocolate eggs,...

Kallari Chocolate from Ecuador will open a chocolate factory near its plantations in Tena this year. Photo: Kallari.

Industry insights

Cocoa origin claims on chocolate – who benefits?

By Anthony Myers

Cocoa origin claims on chocolate products are rare and at odds with the main sourcing regions of cocoa, a study from Lumina Intelligence has found, is it worthwhile for brands to indicate cocoa origin on-pack and online?

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